Poflow — We build the technology behind creative ideas

Poflow turns creative ideas and workflows into working digital products and systems, working across two lines. Campaign Systems are audience-facing campaign technology: interactive web experiences, games and playable ads, AI-powered experiences, AR and camera effects, phygital installations, interactive DOOH and real-time systems. Creative Systems are creative software for agencies and brands: smart resize, localisation, brand QA, AI production tools and approval workflows. The team has delivered 300+ projects for 50+ brands including Turkish Airlines, Emirates NBD, Mastercard, Meta, IGA Istanbul Airport, Domino's, L'Oréal and Ülker.

Services

• Services — Poflow builds the technology behind creative ideas: interactive campaign systems for brands and agencies, and creative software for production teams.
• Campaign Systems — Interactive campaign technology for brands and agencies: web experiences, games and playable ads, AI experiences, AR, phygital, DOOH and real-time systems.
• Games & Playable Ads — Branded mini games, playable ads and AR games whose mechanic comes from the product. 2.1M+ plays for Ülker Yupo, 240K plays for Domino’s EuroLeague.
• AI Campaign Experiences — AI experiences for campaigns and events: personalised visuals, AI photo booths and live AI output on LED screens, with moderation, queues and cost planning.
• Phygital, Events & DOOH — Event technology, phygital installations and interactive DOOH: QR flows, kiosks, LED screens, live walls and sensor games. Mastercard DOOH: 45M+ reach.
• Creative Systems — Custom creative software for agencies and brands: smart resize, localisation, brand QA, AI production tools and approval workflows built around real workflows.

Selected work

• From Canvas to Pixels — TODEV — Social responsibility project with TODEV: children's drawings brought to life with augmented reality and preserved as digital NFT copies.
• IGA Terminal Games — Instagram AR — Head-tracking Instagram AR games for IGA Istanbul Airport: 800K views, 68K plays and 9.5K UGC shares. Crystal Apple Bronze winner.
• Emirates NBD Future Banking — Expo 2020 — Quantum Defense, a Meta Spark AR fraud-detection game for the Emirates NBD Future Banking exhibit at Expo 2020 Dubai, seen by 1M+ visitors.
• Turkish Airlines Social AR Campaigns — More than 10 Instagram AR filters and games for Turkish Airlines across 8+ campaigns, including Captain is Speaking and the Cargo Game.
• Saya's Voice — AR Sculpture at IGA — Instagram AR sound layer for Betül Kotil's sculpture, winner of the first İGART Art Contest, installed at iGA Istanbul Airport.
• Meta Messenger AR Video Call Games — Multiplayer hand-gesture AR games inside Messenger video calls for Meta: 11.2M impressions, 4.7M opens and a $15,000 Meta Spark prize.
• JJ Arena — AI Concert Stage Experience — Concert-goers scan a QR, upload a selfie and see an AI-generated performance of themselves on the JJ Arena stage screen in ~15 seconds.
• AI Persona Maker — Event Photo Kiosk — White-label AI photo kiosk for concerts, launches and trade shows: likeness-preserving AI portraits shown live on LED screens, KVKK/GDPR ready.
• IGA Digital Tale — Ramadan Phygital — App-free QR experience at Istanbul Airport: passengers become the Star Passenger of the Day on LED screens and take home a printed photo.
• IGA Ramadan Wishes Wall — Live digital Wall of Wishes at Istanbul Airport: passengers scan a QR and post moderated wishes — 1,135+ wishes in 50+ languages.
• IGA ART — Kinetic Sculpture 3D Website — Scroll-driven 3D website for Hayri Karay's kinetic sculpture at Istanbul Airport, built with Next.js, Three.js and React Three Fiber.
• Ülker Yupo AR Filter Experience — Face-tracked AR candy-catching game for Ülker Yupo: 1.2M+ users reached, 2.1M+ plays, 480K+ sessions and a 35% share rate.
• Tweetwall — Real-time Campaign Wall — Real-time campaign wish wall with moderation workflow and TR/EN support, built on React, TypeScript, Firebase and reCAPTCHA.
• Domino's Sporu Besler — EuroLeague AR Games — Basketball AR games for Domino's EuroLeague sponsorship: 1.2M reach, 240K plays, 15.4K UGC shares and +40% session time.
• Vialand Social AR Filters — Three family-friendly social AR filters for Vialand, the Istanbul theme park, designed to extend the fun of a park visit onto Instagram.
• L'Oréal Group Beauty AR Filters — Instagram beauty AR filters for L'Oréal Group brands including Vichy, Garnier, Elseve, L'Oréal Paris and Lancôme.
• NYX Mon-Star Halloween TikTok Filter — TikTok AR Halloween "Mon-Star" filter for NYX Professional Makeup Nordics with five creator makeup looks.
• Lojas Renner Dia dos Fuzarkas — AR T-shirts — Children's Day AR games in Brazil triggered by scanning printed T-shirts: 1.2M views, 150K plays and 24K UGC shares in one month.
• Mastercard Okut, Geç & Eğlen — Interactive DOOH — Interactive DOOH games at Istanbul transit stops for Mastercard with McCann: 45M+ reach, 100K+ interactions. Crystal Apple Bronze.
• Amigo AR Billboard — ŞOK Marketler — A Mecidiyeköy billboard turned into a QR-based mobile AR experience for Amigo by ŞOK, with 3D product packs and nut animations.
• Vomolab — Node-based AI Creative Studio — Node-based web app combining GPT, Imagen and Kling text, image and video models: +70% production speed, 100+ agency beta testers.
• Okeep — Digital Concierge for Istanbul — Service design for Okeep, a digital concierge for Istanbul visitors covering transport, health clinics, home services and hammam bookings.
• Vita — AI Health App — AI health mobile app with WebGL shaders, AI-styled selfie personas and XP gamification, designed across 50+ screens and 120+ components.
• Dental Studio — AI Smile Analysis — iPad-first AI tool for aesthetic dental analysis with smile simulation, computer vision and an embeddable widget for clinic websites.
• Strata — AI PBR Material Generator — Text-to-PBR material generator producing albedo, normal, roughness and height maps with a live Three.js preview and GLTF upload.
• VomoApp — Mobile AI Content Creation — Mobile AI content app built on Google Gemini and Veo with health and fashion tools; the Enhance prompt button cut user errors by 40%.
• Construx AI — Construction Bid Intelligence — AI bid preparation and investment analysis for construction, using Gemini and RAG; proof of concept in progress with Cengiz Holding.