Services / AI Campaign Experiences

AI-powered campaign experiences

AI as the engine behind a personal, on-brand result — not a prompt box that returns random images.

What it solves

Generative AI is easy to demo and hard to run at a concert, an airport or a national campaign: queues build up, outputs drift off-brand, API costs spike, and one bad image can become the story.

We design the input, the style system, moderation, the waiting experience and the cost model together, so the result feels personal and stays safe at scale.

What we build

• AI photo booths and kiosks for events
• Photo transformations that keep a person’s likeness
• Personalised posters, cards, avatars and product outputs
• Real-time AI output on LED screens
• Multimodal experiences combining voice, text and image
• Brand characters and assistants
• Moderated user-generated content
• Queue, retry and failure handling for high traffic

Strong vs. weak AI experiences

• Short, clear input: A selfie and one choice beat a blank prompt.
• The brand shapes the result: Style, story or product should define the output, not just a logo in the corner.
• Personal, not generic: Each output should look made for that person, and different from the next one.
• Managed waiting: Progress steps and micro-copy instead of an empty spinner, and a retry path when generation fails.
• Safety by design: Constrained input, a prompt layer, output moderation and human approval where screens are public.
• Cost modelled up front: Users, generations per user and output size are calculated before launch.

AI projects have one more cost line than most. The main factors:

• Expected users and generations per user
• Model and API usage, shown as a package or per use
• Hardware: kiosks, screens and printers
• Moderation and approval workflow
• Days of live operation and on-site support
• Data and image retention requirements (KVKK/GDPR)

Questions

How are AI costs handled?

Model and API costs are shown separately from the build: as an estimated usage package, a price per generation, a package up to a set number of outputs, or billed on actual usage. We don’t promise unlimited generations when user numbers are unknown.

What if the AI produces something inappropriate?

We limit what users can enter, control prompts on our side, moderate outputs and add human approval before anything reaches a public screen when needed.

What happens to visitors’ photos?

Storage and deletion rules are agreed before launch and designed for KVKK/GDPR compliance.

How fast is the output?

It depends on the model and the output format. At JJ Arena, a personalised performance image reached the stage screen in about 15 seconds.

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• Phygital, Events & DOOH — Event technology, phygital installations and interactive DOOH: QR flows, kiosks, LED screens, live walls and sensor games. Mastercard DOOH: 45M+ reach.
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