From artwork to interaction.
Poflow translated sound, memory and movement into three interactive web experiences for İGA ART: Saya’nın Sesi by Betül Kotil, Şeyler by Beyazıt Öztürk and İsimsiz by Hayri Karay. The work brings together digital creative direction, narrative and UX/UI design, 3D preparation and animation, generated visual assets, web development and validation.
- Client: İGA ART / Istanbul Airport
- Year: 2026
- Focus: Interactive web, Digital art, 3D storytelling, Experience design
Saya’nın Sesi / Betül Kotil
Touch a copper bell, hear it respond, and follow its story into Betül Kotil’s installation. Poflow connected interaction design, 3D materials, sound and web development.
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The journey begins with one bell and connects its sound to the memory, craft and scale of Betül Kotil’s installation.
Şeyler / Beyazıt Öztürk
Look inside the luggage, then scroll through the conveyor’s transformation. Poflow connected Blender animation, fictional contents and browser interaction into one reversible journey.
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Familiar airport objects become an invitation to explore imagined lives and move through a transformation.
İsimsiz / Hayri Karay
A micro site that tells Hayri Karay’s kinetic sculpture: scroll to move two mirrored forms through eight chapters on the work and its artist. Winner at the 24th Altın Pusula, Digital Communication · Micro Site.
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The digital chapters tell the story of the sculpture and its artist, and invite visitors to compare the same two forms through motion, light and changing viewpoints.
Service: Campaign Systems
More work
- From Canvas to Pixels — From Canvas to Pixels for TODEV: children’s drawings interpreted through animated camera encounters, with original artworks and digital contributions credited.
- İGA · Terminal Games — İGA Terminal Games: airport-inspired camera play with face-linked characters, a runway challenge and a luggage runner, shown through original recordings.
- Emirates NBD · Quantum Defense — Emirates NBD Quantum Defense: a face-linked exhibition camera game that connects a futuristic robotic character with the project’s banking narrative.
- Turkish Airlines · Social AR — Selected Turkish Airlines social AR work: face-linked games, aviation scenes and captain transformations, documented through original experience recordings.
- Saya’nın Sesi · Camera Encounter — Saya’nın Sesi by Betül Kotil at Istanbul Airport: original installation context and an accompanying camera project, with artist and digital roles credited separately.
- Messenger · AR Call Play — Messenger AR call play: a hand-gesture rock–paper–scissors interaction that keeps the participant, game selection and round feedback in the camera view.