Services / Games & Playable Ads

Branded games & playable ads

Games that turn the brand message into an action: web mini games, playable ads, rich media and camera-based AR games.

What it solves

“Collect the product, earn points” is the default answer to a game brief, and people forget it before the next ad.

We build the core movement of the game from something true about the product — how it breaks, mixes, layers, speeds up or cools down — so playing it says something about the brand.

What we build

• Web-based mini games and score-based games
• Reflex, timing and matching mechanics
• Playable ads and rich media ad formats
• TikTok Effect House games and WebAR games
• Face, hand and body-tracked camera games
• Leaderboards, rewards and share screens
• Sponsor integrations for media and publisher platforms

What we’ve learned about games that get played

• Understood in 2–3 seconds: The first move teaches the game. A “how to play” screen should never be more complex than the game itself.
• One strong mechanic: A short session built around one satisfying action beats a feature-heavy game.
• The brand is inside the mechanic: Visibility comes from the product being part of play, not from logos interrupting it.
• The CTA is the next move: The call to action continues the game instead of ending it.
• Only gestures people get: If a tracked movement is technically possible but confusing, we leave it out.

The budget depends less on the number of screens and more on these factors:

• Number of mechanics and levels
• Platforms: web, ad networks, TikTok
• Art, 3D and animation production
• Leaderboards, rewards and prize flows
• Expected traffic and campaign duration
• Depth of analytics and reporting

Questions

Web game, playable ad or social AR game — which should we choose?

Web games give you owned traffic, data and longer sessions. Playable ads live inside ad networks and must work within seconds. Social AR games spread through shares but have stricter platform limits. We recommend based on the goal, not the format.

Can you still build Instagram AR games?

Meta shut down Meta Spark in January 2025 and third-party Instagram effects were removed. We now build camera games for TikTok Effect House and the mobile web (WebAR), which also keeps traffic and data on the brand’s side.

Do you handle prizes and draws?

We build the reward, leaderboard and winner flows. Prize draw infrastructure with notary processes and legal terms is scoped separately.

Which metrics do you report?

Game starts, completions, average score, replays, shares and games per session.

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