Turkish Airlines Social AR Campaigns

In 2020 the team created 10+ Instagram AR filters and games for Turkish Airlines across 8+ campaigns — Captain is Speaking, Cargo Game, Cloud Collect and Sky & Ground: April 23 — using face tracking and phone gyroscope. Face AR filters drove 40% more shares.

• Client: Turkish Airlines
• Year: 2020
• Focus: Instagram AR, Face tracking, AR games

Service: Campaign Systems

More work

• From Canvas to Pixels — TODEV — Social responsibility project with TODEV: children's drawings brought to life with augmented reality and preserved as digital NFT copies.
• IGA Terminal Games — Instagram AR — Head-tracking Instagram AR games for IGA Istanbul Airport: 800K views, 68K plays and 9.5K UGC shares. Crystal Apple Bronze winner.
• Emirates NBD Future Banking — Expo 2020 — Quantum Defense, a Meta Spark AR fraud-detection game for the Emirates NBD Future Banking exhibit at Expo 2020 Dubai, seen by 1M+ visitors.
• Saya's Voice — AR Sculpture at IGA — Instagram AR sound layer for Betül Kotil's sculpture, winner of the first İGART Art Contest, installed at iGA Istanbul Airport.
• Meta Messenger AR Video Call Games — Multiplayer hand-gesture AR games inside Messenger video calls for Meta: 11.2M impressions, 4.7M opens and a $15,000 Meta Spark prize.
• JJ Arena — AI Concert Stage Experience — Concert-goers scan a QR, upload a selfie and see an AI-generated performance of themselves on the JJ Arena stage screen in ~15 seconds.