Mastercard Okut, Geç & Eğlen — Interactive DOOH

Okut, Geç & Eğlen turned Istanbul transit-stop digital screens into playable games for Mastercard with McCann Istanbul — a multiplayer motion-sensor game and a trivia quiz, with a sapling planted for every interaction. Launched in April 2025, it reached 45M+ people with 100K+ interactions and won a Crystal Apple Bronze.

• Client: Mastercard
• Year: 2025
• Focus: DOOH, Motion sensing, Interactive outdoor

Service: Phygital, Events & DOOH

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